Most Instagram users dream of going viral. For newcomers to professional photographers to businesses of all shapes and sizes, going viral can mean hitting the big time.
Unfortunately, the vast majority of Instagram content that goes viral does so completely by accident. By contrast, the videos you’d like the world to see don’t close to making the cut. Even with all the hard effort and dedication in the world, you could still find yourself looking at pretty poor circulation.
The question being – what can you do to encourage more Instagram video views?
Metrics of Value
Far from superfluous, social signals like these are symbols of status in their own right. The more Views your videos collect, the more credible and appealing they have become in the eyes of others. Hence, you need as many as you can get.
If it’s a marketing video, it needs to reach as many prospective customers as possible. If it’s part of your artistic portfolio, exposure is everything. Across the board, more Views is always better. In terms of both influence and performance, Instagram Videos with more Views perform at a higher level.
So you know you need them, but what can you do to get them? Is there some kind of silver-bullet solution that’s so far escaped you?
The answer – yes and no. There’s no guaranteed method for building tons of quality video Views in a hurry, but the following tactics can set things moving in the right direction:
1. Focus On Quality
Right off the bat, you aren’t going to get anywhere publishing substandard content. If your videos are pure garbage, you’ve no chance. As a result, this is the first and most important point to focus on. If you want your videos to go viral, you need to give them a reason to go viral.
Step away from the generic and begin publishing video content that’s inspiring, engaging, emotional or perhaps even controversial. Whichever way you go, the viewer needs to feel compelled to share it with their own contacts. Unless it’s hard-hitting and memorable, it probably isn’t worth publishing.
2. Join The Conversation
It’s not enough to simply sit back and expect viewers to flock your way. Instead, you need to join the conversation and become part of the crowd you wish to attract. Follow those who follow you and keep an eye on their activities. Keep tabs on current trends and ensure you’re on the cutting-edge of your niche.
See what other (more successful) Instagram users within your niche are doing right now. Don’t make the mistake of ripping them off wholesale, but instead take inspiration and act accordingly. The more active you are, the more likely you are to attract Views and general engagement as a result.
3. Get To Grips With Hashtags
The humble hashtag has become an integral part of the everyday lives of billions of social media users worldwide. The inclusion of a simple yet strategic ‘#’ here and there really can transform the performance and appeal of your posts.
Hashtags on Instagram affect the way your videos and other posts are catalogued. When users search for content they may be interested in, they use hashtags in the same way keywords would be used with a traditional search engine. The more effectively you use hashtags when publishing your posts, the more likely you are to attract the right attention.
Just don’t get carried away – excessive and/or irrelevant hashtags simply scream desperation and won’t do you any favours.
4. Get Influencers Involved
If you can get an influencer or famous face to say something nice about your work, you’re golden. Even if it isn’t a spectacular clip in its own right, this is the kind of marketing that’s off-the-scale in terms of value.
Once again, it’s simply a case of acknowledging the fact that influencers and famous faces probably won’t find you and your Instagram Videos by chance. Reaching out to influencers should form part of your wider marketing strategy, targeting those of relevance to your niche and of interest to your audience.
5. Buy Instagram Video Views
Keeping up appearances matters on platforms like Instagram. As mentioned previously, your videos are far more likely to engage and impress Instagram users if they see they’ve already been viewed many thousands of times. Hence, until it starts happening organically, why not buy Instagram Views for your videos to get things off the ground?
It’s simply a case of finding the best place to buy Instagram Views on the web, placing your order and watching what happens next. Just as long as you buy quality Instagram VideoViews from a reputable service provider, this could be the catalyst you’ve been waiting for.
Buying Instagram Video Views doesn’t guarantee you’ll go viral, but it could tip the odds in your favour.
6. Pick The Right Times
Research has shown that certain demographics on Instagram are active and receptive to content at very different times of day and night. For some, the best time to reach and appeal to them is during standard office hours. For others, it’s late in the night or at or weekends.
There are no hard and fast rules, as it depends entirely on who you intend to target. It’s a fact that Instagram is less busy on Sundays than throughout the week, but this doesn’t mean that your audience isn’t incredibly active and engaged the whole day.
It’s up to you to do the required research and determine the best times to post your videos.
7. Be Patient
Last but not least, it’s important to accept that there’s no guaranteed quick-fix solution for going viral. If there was, we’d all be using it on a daily basis. Even the most capable social media marketers don’t always succeed in spreading the word far and wide about whatever they’re promoting.
As a result, you need to have plenty of patience. If an Instagram Video you figured was a no-brainer fails to catch on, try publishing it again at a later date. If nobody’s biting no matter what you do, maybe you’re reaching out to the wrong audience…or perhaps at the wrong time.
If your Instagram Videos don’t collect enough Views, there’s a reason. It’s simply a case of determining what it is and applying the necessary corrective measures.